On June 5, Zheng Guofeng, Secretary General of China Textile Policy Research Association (China Textile Enterprise Culture Construction Association) and Deputy Director of Brand Office of China National Textile and Apparel Council, and Jia Hao, Deputy Secretary General of China Home Textile Industry Association, visited Dayang Group for research. Wu Jiang, Deputy Secretary General of China Textile Museum Alliance, Deputy General Manager of Dayang Group and Director of Dayang Museum, and Zou Jie, Chairman of the Group Trade Union and Director of the Office, accompanied them.
The research team went deep into Dayang Museum to conduct field investigations and exchanges on topics such as textile industry culture construction, high-quality development of textile museums, brand development, model worker selection and spiritual inheritance.
Secretary General Zheng Guofeng and his party first came to Dayang Museum Square to visit the cultural landmark sculpture. This sculpture created by art master Zhang Liqi won the “Great World Guinness Record” with its huge size and became the spiritual symbol of Dayang Group. Wu Jiang introduced that the sculpture cleverly integrates traditional Chinese Taoist culture into the company’s more than 40 years of development, vividly interpreting the core cultural concept of “a group of people, a lifetime, and one thing”. In 1979, the Dayang Group was started by Chairman Li Guilian and 85 employees with 65 sewing machines. It has developed from a small workshop making sleeves to a world-renowned largest single-volume custom clothing enterprise. This sculpture is a microcosm of the struggle of the Dayang Group.
Entering the Dayang Museum, the “Yang Bookstore” library, the City Study Room, the Factory History Museum, the Party Building Museum, the Clothing Museum, the Mural Museum, the Research Museum and other venues, as well as the corporate songs sung by Yan Weiwen, the calligraphy gallery, and cultural and creative products, constitute a multicultural matrix. The huge calligraphy work “Dayang Fu”, the corporate culture business card inscribed by Deputy General Manager Wu Jiang, is well received. Wu Jiang introduced with deep understanding: “Dayang is a fusion of ‘cultural clothing’ and ‘clothing culture’. The two have no order, no appearance, and are always integrated.” The Dayang Museum has been praised as “comparable to a provincial museum” for its profound cultural heritage. Secretary-General Zheng Guofeng said with emotion: “Dayang’s courage and level in running a museum reflect its respect and responsibility for culture. This is not only the pride of Dayang, the pride of Dalian, but also the pride of the national textile and garment industry.”
At the research symposium, the two sides discussed topics such as the construction of the model worker mechanism, the development of corporate culture, the quality upgrade of the museum, and the promotion of the work of the Political Research Association. The research team also put forward many valuable suggestions for the development of Dayang Museum, which will play a positive role in promoting the development of cultural and creative products and the promotion of digital exhibitions in the future, so that static collections can be “alive” and further enhance cultural communication.
In this survey, Dayang Group’s development model of “culture as the soul and industry as the foundation” was highly recognized by the research team. In the future, Dayang Group will take the “Five Dayang” strategy as a guide, continue to deepen the “culture + industry” integration path, and in the journey of building a world-class clothing brand, continue to explore more innovative practices that empower enterprises with high-quality transformation through the high-quality development of “Cultural Dayang”.
